Leadership

Local experience.
Long-term ambition.

The company is led by an experienced founding and executive team with hands-on expertise in agricultural sourcing, farmer coordination, administration, and supply-chain development in Madhya Pradesh.

Jay Patidar01
Founder & Director

Jay Patidar

Leads strategic growth, farmer network expansion, business development, domestic market development and export opportunity building. He has helped create a chain of 100+ active farmers and is focused on building a transparent farm-to-market ecosystem.

Experience
7 years in agriculture supply
Education
Higher Secondary, MP Board
Vijay Patidar02
Founder & Director

Vijay Patidar

Manages procurement operations, farmer coordination, collection centre activities, logistics support and quality-focused supply chain execution for domestic and export buyers.

Experience
2 years in sourcing & procurement
Education
Higher Secondary, MP Board
Pooja Mukati03
Director

Pooja Mukati

Oversees corporate governance, administrative operations, farmer community engagement, and financial planning, ensuring transparent, compliant, and sustainable supply-chain partnerships across Madhya Pradesh.

Focus
Administration & Operations
Location
Indore, Madhya Pradesh
How we lead

Close to the farmer.
Accountable to the buyer.

01Do what we can explain clearly02Build trust through repeatable action03Grow the network responsibly04Keep learning from every crop cycle
Connect directly

Want to discuss a partnership?

Speak with the founding team about farmer networks, sourcing, processing or market access.

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